Users will soon have a updated setting that allows them to cut down on the amount of AI-created videos appearing in their feeds. This step comes as the service revealed that it currently hosts in excess of 1 thousand million AI-generated clips.
Testing and Rollout
The new functionality is undergoing trials over the following weeks before a full-scale rollout. This advancement comes amid a increase in content created by AI, spurred by recent video-generation tools.
The Broader AI Trend
Recent reports that approximately a tenth of the quickest rising video streams on a popular video site exclusively feature AI-generated videos. A significant portion of this material is deemed low-quality AI content, a term for inferior, factory-style content that is often illogical or bizarre.
Based on user feedback that a lot of users like content created using AI tools, including AI artwork to educational videos, and we intend to offer the community the option to see more or less of that, depending on their own preferences,” said a platform representative.
Volume and Proportions
TikTok disclosed that there are currently 1.3 billion videos on its service tagged as made with AI. Overall, over 100 million videos are uploaded to the service every day, making clips made by AI a relatively small part of its total content library.
How to Adjust Settings
Viewers will be able to limit or boost the volume of artificial media they see by accessing the content preference feature in the platform and selecting “AI-generated content”. Further subjects that can already be adjusted under the tool include politics, style, cosmetics, and dance.
Content Labeling and Policies
Its guidelines oblige creators to tag lifelike artificially created content, and it bans harmful deepfakes of well-known individuals or emergencies. Any authentic-looking artificial content that is without a tag can be deleted under its terms of service.
In addition, the platform will from now on attach an AI-generated tag to content produced via its proprietary AI systems, or flagged by an cross-platform project for recognizing content made by AI. This action is intended to stop users from seeking to evade the disclosure requirement.
Educational Initiatives
The platform is also establishing a $2m educational fund for professionals and organizations to create learning resources about using AI responsibly. This program will benefit non-profit groups specializing in educating programming and robotics.
Moderation Strategy
The platform has supported its content review process, following debate over plans to cut jobs for a large number of content moderators in the UK. The company is expected to cut a significant number of roles in its content moderation department in London, with labor groups and online safety experts raising concerns that humans are being replaced by AI moderation.
A company official clarified that staff-based oversight would remain essential, but automated tools can protect employees by filtering out the most graphic content ahead of it gets reviewed by staff. The platform stated a 76% decrease in explicit and harmful content handled by content reviewers over the previous year due to reliance on its machine learning processes.
We believe it is crucial to integrate people and machines to keep the platform safe,” she said. “We’ll have people as integral to the approach, but we further consider it’s very important to limit contact with dangerous material as quickly as possible, which is where a extensive automated help is proving valuable process content quickly.”
